Location: London or New York Grade: 11 (for internal purposes only)
The Role: We are seeking a Web Analytics Senior Manager who will join S&P Global Platts Digital Product Management to discover, partner, design, implement and execute our the technology and business strategy to track and report usage metrics and observed customer behavior and trends. The goal of this effort will lend to learning, analyzing, enhancing and then delighting customers on their experience with digital platforms at S&P Global Platts.
In this role you will work with the Digital Product Management, Technical Product Management and Technologists (Development Teams) providing business insight and technical leadership for web analytics tools that deliver insights to help analyze platform active users, create deeper engagement, and improve key performance metrics for our Platts digital platforms.
The Team: The S&P Global Platts Digital Platform & Machine Delivery Team are a creative, agile groups of experts who collaborate with commodity vertical product managers to drive innovation and evolution in digital platforms, mobile platforms, machine delivery mechanisms and user experience. We are now looking for a Web Analytics Senior Manager to help the group executing on web platform product roadmap.
Design, setup and manage the administration, tagging and customization of web analytics tools
Work closely with the Digital platform team and the Client Services team to ensure KPIs and success metrics are tightly aligned with adoption and retention objectives, and measure/analyze digital engagement across all platform pages, and beyond.
Play a key leadership role in the technical implementation and execution of Platts performance metrics strategy, in tight integration with our customer relationship management system.
Define best practice approaches for analyzing online user behavior, configuring web analytics technology, and for interpreting data
Participate in all Global/Regional Product Management kick-off activities to ensure necessary analytics tracking is set-up prior to site or campaign launches
Setup and run regularly scheduled web analytics reports that contribute meaningful analysis and actionable insights
Monitor and provide best practices for improvements of trial conversions to maximize adoption and retention Platts Platform key benchmarks
Ensure data quality and integrity for key audiences within client services, sales and other internal organizations
Determine objectives, methods and tools needed for iterative testing and optimization
Conduct ad-hoc analysis and reporting for internal clients as requested
Support, manage and nurture your junior resources and set them up for success
5+ years' reporting, and technical background Experience with Web analytics premium, and Web tag manager
5+ years' experience managing enterprise-class web analytics platforms (e.g., Google Web Analytics, Adobe Analytics/Omniture, WebTrends); expertise with web analytics platform migrations highly valuable
Executive presentation skills (Microsoft PowerPoint, Word, and Visio)
Proficiency developing custom reports, advanced segments, and complex goals, and the interpretation and presentation of findings, also interacting with CRM systems like Salesforce
Intermediate Excel skills and an ability to integrate disparate data sets into clear, concise reports
Experience with A/B and multivariate testing techniques and best practices)
S&P Global Platts
At S&P Global Platts, we provide the insights; you make better informed trading and business decisions with confidence. We're the leading independent provider of information and benchmark prices for the commodities and energy markets. Customers in over 150 countries look to our expertise in news, pricing and analytics to deliver greater transparency and efficiency to markets. S&P Global Platts coverage includes oil and gas, power, petrochemicals, metals, agriculture and shipping.
S&P Global Platts is a division of S&P Global (NYSE: SPGI), which provides essential intelligence for individuals, companies and governments to make decisions with confidence. For more information, visit www.platts.com. For more information, visit www.platts.com .
S&P Global is an equal opportunity employer committed to making all employment decisions without regard to race/ethnicity, sex, pregnancy, gender identity or expression, colour, creed, religion, national origin, age, disability, marital status (including domestic partnerships and civil unions), sexual orientation, military veteran status, unemployment status, or other legally protected categories, subject to applicable law.
Compensation/Benefits Information (US Applicants Only):
S&P Global states that the anticipated base salary range for this position is $83,200 to $190,100 . Base salary ranges may vary by geographic location.
In addition to base compensation, this role is eligible for an annual incentive plan.
This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, visit https://www.spgbenefitessentials.com/newhires .
20 - Professional (EEO-2 Job Categories-United States of America), PDMGDV202.2 - Middle Professional Tier II (EEO Job Group), SWP Priority - Ratings - (Strategic Workforce Planning)
Job ID: 260959 Posted On: 2021-04-15 Location: London, United Kingdom