Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive. From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live.
We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen - the makers, the forward thinkers, the problem solvers. That's where you come in.
We are a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, we employ approximately 23,000 problem solvers dedicated to our customers in more than 100 countries.
The Field Marketing Specialist - Europe is responsible for the adaptation and implementation of commercial marketing campaigns and initiative launches both direct through the sales organization and indirect through the market access partner companies.
This role reports to the Channel & Field Marketing Manager Europe.
What you will do:
Support the coordination of regional, local and external resources with full accountability to deliver local demand creation programs including thought leadership programs, events (virtual and physical), digital services (Project Management) and ensures there is a cohesive pre-, at- and post-tactic strategy to increase engagement and response rates.
Support the execution of co-marketing plans with designate partners in line with local marketing plans and their revenue targets. Support the Market Access team with requests from distributors and other channel partners in respect of defined marketing activities.
Measure, analyze and report on marketing activities to determine their contribution to pipeline health and to evaluate marketing effectiveness/ROI and make recommendations.
Actively seek and create joint customer success stories to showcase best practices and demonstrate strong partner and customer relationships
Degree, or equivalent, preferably a BA in marketing, communications, or business/economics
2 years of experience in technology business-to-business marketing and complex partner ecosystems
Fluent in English and French (written and spoken), French native is a plus, Swedish is considered a plus
Strategic thinking (rational/creative thinking)
Pro-active and independent approach
Think out of the box
Ambition to learn
Excellent communication skills - effective, both internally and externally
Change management mindset/acceptance of changes
Ability to interfacing between many departments/teams
Key Performance Metrics
Integrated Business Objectives (IBO) - Definition of Winning (DOW)
Number of campaigns delivered - To, With and/or Through Partners
Partner engagement with existing content and campaigns
What do we offer?
Be part of Rockwell Automation
Friendly working environment and nice modern offices
Internal Number: R21-2238
About Rockwell Automation
When you choose Rockwell Automation, you join countless talented employees who have helped us establish our leadership position in the automation industry over the past century.
You join a diverse, inclusive and global community with a passion for innovation. A place where you can partner with great minds and inspiring people. And a corporation backed by the financial strength that drives growth – and career opportunities.
As much as we focus on our customers, we know our employees are key to our success and future. Helping you develop a rewarding career is a top priority. Because when you succeed, we succeed.