| Job Description Summary Rockwell Automation is the largest company in the world dedicated to industrial automation and information. Here, we connect the imaginations of people with the potential of technology to make the world more intelligent, more connected and more productive. From improving the production of medicines that boost human health to reducing waste in an oil and gas plant, the work we do changes how we live. We truly believe we are doing things never before possible. And we need the brightest minds to help make that happen - the makers, the forward thinkers, the problem solvers. That's where you come in. We are a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, we employ approximately 23,000 problem solvers dedicated to our customers in more than 100 countries. The Field Marketing Specialist - Europe is responsible for the adaptation and implementation of commercial marketing campaigns and initiative launches both direct through the sales organization and indirect through the market access partner companies. This role reports to the Channel & Field Marketing Manager Europe. What you will do: -
Support the coordination of regional, local and external resources with full accountability to deliver local demand creation programs including thought leadership programs, events (virtual and physical), digital services (Project Management) and ensures there is a cohesive pre-, at- and post-tactic strategy to increase engagement and response rates. -
Support the execution of co-marketing plans with designate partners in line with local marketing plans and their revenue targets. Support the Market Access team with requests from distributors and other channel partners in respect of defined marketing activities. -
Measure, analyze and report on marketing activities to determine their contribution to pipeline health and to evaluate marketing effectiveness/ROI and make recommendations. -
Actively seek and create joint customer success stories to showcase best practices and demonstrate strong partner and customer relationships Education/Background/Experience/Competencies -
Degree, or equivalent, preferably a BA in marketing, communications, or business/economics -
2 years of experience in technology business-to-business marketing and complex partner ecosystems -
Fluent in English and French (written and spoken), French native is a plus, Swedish is considered a plus -
Strategic thinking (rational/creative thinking) -
Pro-active and independent approach -
Think out of the box -
Ambition to learn -
Excellent communication skills - effective, both internally and externally -
Change management mindset/acceptance of changes -
Ability to interfacing between many departments/teams Key Performance Metrics -
Integrated Business Objectives (IBO) - Definition of Winning (DOW) -
Demand program performance/ROI - Pipeline creation, acceleration impact, contribution to/from partner pipeline -
Number of campaigns delivered - To, With and/or Through Partners -
Partner engagement with existing content and campaigns What do we offer? |
